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09.05.2008 I don’t think I need to remind you of the many instances of failed programs across the globe due to lack of support from there governments much less the private sector. In most all cases I am aware of the program is subsidized heavily thus once that life support is taken away its bound to fail. Private business in more cases than one are always there in the front line giving on there own free will voluntarily but there is only so much that we can do. Also bare in mind that families are also lacking the economic means to support there children to buy into the program. Hence, most all programs in this neck of the woods is provided free of cost. In that respect what is being referred to here as ‘standard commercial packaging’? Can anyone define or in other words give example of what type/means of packaging is referred to here? You see the issue is not one of marketing its an issue of cost versus what the programs can afford. You will agree that programs differ from each other depending on geography, capacity etc. So packaging can only be looked at in that context. Marketing becomes an issue all by itself and one that needs to be dealt with aside from packaging. Social responsibility could also be looked at as the duty of all concerned and not just one party. If all stake-holders would chip in there part it would make the programs more viable. But where in the world does this happen? Tell me. Then again, no one addressed the issue of logistics? Does this not influence cost and while I agree that private business must remain competitive there is the issue of subsidy and in the event of governments not willing and for those pulling out where/who will pick up the slack? Is the business going to trek it all alone? The is the real world! This is the 3rd World! There is certainly not an abundance of resources around here to support much and with all and sundry going up each day (especially dairy products) the prospects for successful programs becomes meek and murky. Rgds, Orlando Harrison Managing Director CAYO TROPICAL FRUITS LTD. Belize, C.A. From: FAO-School-Milk [mailto:FAO-School-M ilk@fao.org] Sent: Tuesday, May 06, 2008 7:42 AM To: school-milk-l@mailserv.fao.org Subject: FW: Packaging for school milk ________________________________________ I agree with Lars. In Sweden we have a similar codex against marketing in schools to children. Therefore we also are afraid that the outcome for EU would be negative. In Sweden we havn´t got any special packing’s for School milk. In school the pupils get their milk from 20 litres milk-bars and in pre-school from ordinary 1 litres milk-packing´s. Kerstin Wikmar Swedish Diary Association ________________________________________ Från: FAO-School-Milk [mailto:FAO-School-M ilk@fao.org] Skickat: den 30 april 2008 09:36 Till: school-milk-l@mailserv.fao.org Ämne: FW: Packaging for school milk Lars’ message raises an interesting point. One of the reasons why a dairy company might be interested in school milk is to promote its brand to children – both as future consumers and to the children’s families. In such a case, standard commercial packaging is the obvious choice. Elsewhere, in order to avoid fraud – subsidized school milk being sold commercially – different packaging is required for school milk. For example, the milk may be specially labelled or not have a bar-code. In this case particular, the EU would like to let consumers know that it is supporting school milk – this is also understandable. Perhaps members would like to comment on their experience with the general issue of packaging and labelling? My own view is that, at least in Europe, as it is difficult to get commitment from dairy companies to throw their weight behind school milk programmes, any additional benefits – beyond sales – that can be used to persuade them to promote such programmes is a good idea. Therefore, I think using standard commercial packaging is a good idea. There is also perhaps a broader issue which is: via the school milk programme, the dairy industry has privileged access to children. While this presents opportunities, it also implies responsibilities. In the same way as television advertising to children is regulated in some countries, I wonder if any countries have regulations on promoting products to children via schools? Comments and examples would be welcome. Michael Congratulations to Lars and colleagues at the Danish Dairy Board for winning the recent award for innovation in school milk. ________________________________________ From: FAO-Dairy-Outlook Sent: 24 April 2008 08:07 To: dairy-outlook-l@mailserv.fao.org Subject: FW: EU School Milk Aid ________________________________________ Comments to EU proposal regarding EU flag on School milk packaging As for an EU flag to be visible on the packing the proposal contains other solutions as posters or stickers to be placed of distribution. This is necessary as a special packaging for the school milk scheme will be much too costly, in fact more expensive than the support itself. In Denmark the same packaging of 0,25 liter is used for school milk and normal commercial sales. We thus are against specific markeing of the packaging with references to the EU support. We also find this to be the case for political reasons as parents do not like their kids to be target for political propaganda. In Denamrk there is a codex against such activities, and we fear that the final outcome for the EU would be negative. Lars Witt Jensen Danish Dairy Board .Fra: FAO-Dairy-Outlook [mailto:FAO-Dairy-O utlook@fao.org] Sendt: 15. april 2008 09:24 Til: dairy-outlook-l@mailserv.fao.org Emne: FW: EU School Milk Aid ________________________________________ The EU school milk aid programme has been discussed at some length on the List in the past. At that time, there was a proposal to abolish the subsidy to school milk and the comments and suggestions from List members played an important role in aiding the Commission to see the error of its ways. In advance of next week’s meeting (see message, below), perhaps list members would like to provide their comments on ways they would like to see the number of eligible products extended? Michael ________________________________________ ________________________________________ from: EDA Dairy Telegraph 4th April 2008 http://eda.euromilk.org School milk During last week's management committee, the EU Commission circulated a working draft regulation, as regards community aid for supplying milk products to pupils in educational establishments (amending the school milk regulation of 2000). The proposed modifications concern an extension of the number of eligible products, taking into account the different consumption habits of milk products and responding to the existing health and nutritional tendencies. Since experience has shown that the national procedures for the checks are often unclear, new provisions on checks, controls and sanctions are therefore proposed. In order to increase the awareness of the Community’s role in the school milk scheme, amendments are proposed such as adding the European Union flag on the packaging. It is expected that several amendments will be made by the member states before it will finalized. The draft regulation is currently under inter-service consultation and is foreseen to be voted at the management committee of 17 April. |
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